Zodiac Description

Frustrated with corporate life in the UK and Hong Kong, British designer Stephanie Lawson is going it alone with her new clothing brand, Zodiac. Hoping to put a new spin on denim, the Beijing-based label promises garments that are suitable for “high-functioning urban lifestyles.” That broadly means denim that’s flexible, comfortable and won’t stop you from doing anything that involves stretching. And if you think the words ‘denim’ and ‘activewear’ are irreconcilable, then know that the lead singer of Beijing band 16 Minutes recently took to the stage in a pair of Zodiac’s chinos for a pretty active performance at DDC livehouse. The brand’s new lookbook features a lot of denim pants, obviously, but there are other products available too, including a pretty fly-looking denim raincoat. Officially launching this month, Zodiac will be available online and through wholesale.

For more information visit www.zodiac-active.com or the brand’s Facebook page.