Release Your Personality, Embrace Yourself

By That's Shanghai, April 24, 2024

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On April 17, 2024, Beijing time, the fashion luxury jewelry brand APM Monaco, hailing from Monaco, held the APM Monaco X Yang Zi Limited Collaboration Series launch party in Shanghai, concurrently unveiling the APM Monaco X Yang Zi Limited Collaboration Series. The event was graced by the presence of Mr. Philippe Prette, CEO of the brand, and Ms. Kika Prette, Creative Director, along with global brand ambassador Yang Zi, global brand ambassador Charles Leclerc, brand ambassador Zou Shiming, brand image ambassador Zhou Yiran, brand close friends Lian Huaiwei and Li Zhenning, who were invited to witness the significant moment of the official launch of the Yang Zi limited collaboration series, alongside attending media and guests.

165581713947015_.pic.jpgAPM Monaco CEO Philippe Prette


APM Monaco Creative Director Kika Prette


AMP Monaco Brand Marketing Retail Director Louis Prette


APM Monaco Global Brand Ambassador Yang Zi


APM Monaco Global Brand Ambassador Charles Leclerc

On the evening of the party, Mr. Philippe Prette, CEO of APM Monaco, expressed gratitude to the guests for their support of the brand, while Ms. Kika Prette, Creative Director, shared the story behind the collaboration with global brand ambassador Yang Zi to launch the limited collaboration series. "This collaboration is not just about Yang Zi and me personally; it is also about the power of mutual support and encouragement among women," she remarked. Yang Zi's influence, combined with her talents, confidence, elegance, and courage, along with APM Monaco's exquisite jewelry craftsmanship and interpretation of elegance... The jewelry in this series is a perfect blend of Yang Zi's personal style and APM Monaco's eternal, delicate, and elegant concept, complementing each other perfectly.

The series presents elegant floral designs, adorned with delicate pearls, blossoming with the confident and graceful charm of women. The collaboration between the two parties is not only an interpretation of female power, charm, and creativity but also hopes to inspire every woman to boldly showcase her inner self and style, embracing her unique and precious self, through the APM Monaco X Yang Zi limited collaboration series symbolizing the inner beauty of women.


Regarding this limited collaboration series, global brand ambassador Yang Zi expressed, "Being able to design jewelry with APM Monaco is a very fresh experience for me. It's also a bold attempt and a breakthrough in my field. The space to unleash creative ideas is very different from my usual acting experiences. At the same time, the original intention of this collaboration is more about hoping to support women with more power and interpret self-personality through jewelry.


APM Monaco Brand Ambassador and Management Group

On the evening of the party, the blooming floral decorations showcased the vibrant vitality of elegance and confidence, while the mobile racing installations represented the passion and glory of competitive sports. The delicate and exquisite clusters of flowers, alongside the sleek and avant-garde racing elements, presented APM Monaco's unique values: sophistication, fashion, smiles, health, love for life, and joy in every day.


In this space of style and nature, guests immersed themselves in the party, not only enjoying the APM Monaco X Yang Zi limited collaboration series but also experiencing racing games, as if transported to the scene of an F1 race, feeling the dimensional space meticulously crafted by APM Monaco.


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