On December 9, Chinese women's fashion brand LE.SHERO held the opening ceremony of the 23SS pop-up store for their new collection in hAo mArket, Jing 'an District, Shanghai. The pop-up store will last for 10 days from December 5 through 14. LE.SHERO will interpret the theme of "Balance Means No Limit,” through all aspects of their product line to convey the idea of constantly accepting the voices of the outside world and listening to the power of one’s self so as to achieve inner balance.
The theme "Equilibrium" of the LE.SHERO 23SS series is inspired by the ups and downs of the painter Mr Chang Yu's life. Inspired by his extraordinary stories and experiences, the designer of LE.SHERO thought about the beauty of seeking balance between contradiction and contrast, and has integrated the endless pursuit of "balance" into the product design. The minimalist line cutting, the contrasting design of details and the gentle and transparent colors are the focus of this season's collection.
The opening ceremony of the pop-up store was on the same day. From the moment that guests entered, they could feel the balanced power of the brand. In the interview after the opening ceremony, the founder of LE.SHERO revealed for the first time the journey of the brand since its establishment, as well as the inspiration source of the theme of this pop up-store.
"Ten years ago, driven by my love for clothing and the desire to share my attitude towards fashion, I chose to start my own clothing brand. The establishment of the brand is not only a breakthrough and innovation in my career, but also a creative exploration and practical expression of a woman in the fashion field. I always believe that inner abundance can be transformed into a perceived upward force through clothing, which can be conveyed to more people who are searching for themselves. Female consciousness is more prominent nowadays; women shine in all walks of life, but the inherent social prejudice and all kinds of doubts still exist. They need to fight against this with their inner power to express themselves to reach the balance of contradictions and create inner freedom and peace. This is what we want to convey as the meaning of “Balance Means No Limit”through this pop-up store.
The main color of the event was pink, which represents the characteristics of the LE.SHERO brand, showing the power of gentleness, perseverance and inclusiveness of personality. The fabric seen through the enclosure is faintly visible, surrounded by the beautiful gauze curtain shaped like a female figure, and the retro sofa echoes this, forming a warm and comfortable living room scene. The three are like a dialogue across time and space, sharing the balanced aesthetic feeling through different mediums. The venue is decorated in flowers to reproduce the different forms visible in Chang Yu’s painting. In the marble and metal blend of the art installation, elements of the brand are integrated to show a balance of beauty.
The pop-up store is also the first offline activity of LE.SHERO after its comprehensive brand upgrade. At the same time, LE.SHERO also held this new Showroom in Hangzhou Tianmuli Art Center a few days ago. LE.SHERO is committed to delivering life aesthetics and social responsibility through their products, services, attitude and spirit.
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