Hey China-based marketing professionals, do you want to learn more about the skills and trends necessary to succeed in the digital era? Then here's an event you can't miss!
The annual two-day event gathers renowned global and Chinese brands, as well as marketers and opinion leaders from agency and ad tech providers, to share expert insights on digital innovation strategy. Attendees can expect to learn from data and consumer insight-driven marketing case studies and also get introduced to emerging digital marketing trends and industry best practices. Each year, the event culminates in the most inspirational keynotes and panel discussions for a digital marketing journey with recognized digital pioneers.
This year, GDMS will once again present an unparalleled speaker line-up of industry and brand leaders to gather in Shanghai, under the theme “Empowering Brand Value in Digital Era." GDMS 2018 will delve even deeper into the real meaning of digital marketing for brands, with top brand and ad tech leaders gathering to offer amazing industry knowledge.
So far, this year’s event has confirmed marketing leaders from several big name companies in attendance, including Royal Philips, AB InBev, Lenovo, Johnson & Johnson, P&G, Pepsico, HSBC, General Mills, Accor Hotels, BMW, Infinity, Porsche, China Southern Airlines and more to share on stage the latest consumer insights and ad tech innovations.
Here’s a sneak peek at the keynote speaker line-up for this year’s event:
Here’s who else to expect at this year’s event:
Blake Cahill, SVP of Global Digital Marketing & Media - Royal Philips
Matt Che, Vice President Marketing APAC North - Anheuser-Busch InBev
Carlson Choi, Global Chief Digtal Officer - Jollibee Foods Corporation
Candy Deng, Vice President eCommerce Greater China - P&G
Amy Chen, Vice President / CMO Snacks Category Greater China - PepsiCo
Gregory Fox, Vice President of Corporate Marketing - Huawei
Ajit Sivadasan, VP/GM Global eCommerce, Digital Marketing - Lenovo
Richa Goswami, Chief Digital and Innovation Officer Asia Pacific - Johnson & Johns
Suejane Chang, Chief Marketing Officer - Walmart China
Dr. Markus Seidel, Vice President, Head of BMW Group Technology Office China - BMW Group
Tim Heile, Marketing & PR Director - Infiniti China
Dr. Manfred Bräunl, Vice President Marketing - Porsche China
Cameron Friedlander, Global Head of Media & Content Marketing - Kimberly- Clark
Vivian Yeh, Vice President Digital Marketing Greater China - Accor Hotels Group
Tim Ye, CIO - General Mills China
Liana Yu, Associate Director of Digital Transformation - Mead Johnson
Tony Qi, Head of OTC/Consumer Healthcare Business - Mylan China
Cai Yi, GM of CRM Marketing - CTrip
Wallace Du, China Digital Innovation Lead - Mars Wrigley Confectionary
Nich Chan, Deputy General Manager Commerce Center - Chow Tai Fook
Angela Wang, Chief Marketing Officer, Speedwork Autocare-O2O Retail - Giti Group
Bian Qing, General Manager of New Retail Retail Department - Mariedalgar
Cheng Jinlan, Director of Brand Center - MINISO
James Zuo, GM of eCommerce and Chief Information Officer - Mark Fairwhale
Marketing Vice President, Gum, Candy & Powder Beverage - Mondelēz China
Srishti Dugar, Social Media Lead APAC - CROCS
Wu Guoxiang, Senior Vice President the International & Corporate Relations Division - China Southern Airlines
Maggie Chen, Senior Marketing Director KFC - Yum! Brands China
Bruce Wang, Vice President - TUNIU.com
Shannon Hsu, Vice President Marketing - Danone Water China Beverage
Liu Muyang, Vice President Marketing - Liulishuo
Wang Xin, CMO - UXIN Group
Zhang Xiaoguang, GM of Group Brand Management Center - TCL
Lv Zhi, Vice President, Chief Scientist - INOHERB
Mia Chen, Head of Marketing China - Airbnb
Kaveri Khullar, Marketing Director Southeast Asia - Mastercard
Additionally, management executives from top digital firms — including Google, Twitter, LinkedIn, Facebook, Baidu, Tencent, Alimama, Netease, Zhihu, Xiaomi, 360, Yoyi, Meituan Dianping, Bilibili, FancyDigital and more — will showcase some of the most cutting-edge industry technologies.
How It's Set Up
GDMS 2018 is divided into one keynote track and three subtracks. Apart from sharing brand strategy case studies in the keynote track, the three subtracks will feature insightful presentations from GSK, General Mills, HSBC, Mead Johnson, Chow Tai Fook, Mondelez China, Yum China, Danone China and TCL, as well as numerous Chinese brands and executives from international enterprises. You can also expect appearances by the top media and ad tech companies, including Social Touch, Focus Media, AdMaster and more.
This year’s five main themes at GDMS are MarTech, New Retail, Content Marketing, Marketing Performance and Social Media. Over 100 marketing leaders will shed light on marketing trends in these sectors for the coming year.
Registration is Now Open!
The online registration channel for GDMS 2018 is now fully open to the public. This is a must-attend event for brand marketers, so sign up now before spaces run out! To reserve your spot now, click here, or scan the QR code below.
Contact the Organizer
Main Hotline: +86 (21) 6381 6920
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