It opened on March 8 to much fanfare and queues to see angels Alessandra Ambrosio, Sui He, Ming Xi and Josephine Skriver. For many Shanghai expats, the store offers a long overdue opportunity to buy undergarments in Western sizes (and at Western prices).
Walking into the three-floor store is like entering
a teen-movie director’s vision of an American sorority
house. Only, instead of giggling coeds engaging in pillow
fights, there are displays on displays of what can only be
described as boob garnishes.
If you’re looking for any real coverage, your best bet is the basement full of Pink-label bras, panties and soccer mom tracksuits for middle-schoolers.
Much of the lingerie throughout the rest of the store is clearly made for women whose husbands will only keep the lights on during sex if their wives are dressed like a lacier, racier Dr. Evil.
Yet the store’s model of bringing sexy to the everywoman is clearly working in Shanghai. During its first week, the store saw queues out the door, and while this was no longer the case by the time we made it there for a visit, the inside was anything but dead, with staff eager to help the odd mix of fuerdai, taitais and laowai pick out under-outfits that cost more than a night out on the town.
See listing for Victoria's Secret
For more new Shanghai shops, click here.