Style Radar is a roundup of Shanghai's hippest brands, shops and all things cool in the city.
It might just be me, but recently it feels like everyone around is either popping babies or getting married. Might be the season, might be the fact that people are entering their 30s…the five weddings I’ve been invited to this summer certainly speak for a trend of some sort, though. While I’m personally not much for babies, I do like a good wedding. Even more so, being a fashion writer, I love well-put together bridalwear. In Shanghai, LOVA Weddings does it very well. Hailing from Sweden, the brand has been in town since 2009 and counts three showrooms across China. Its head designer is Lovisa Tedestedt (picture below), a Swede with an excellent taste for formal dressing.
Rather than run-of-the-mill pieces, they do custom-made designs, with a strong emphasis on customer service – clients are welcome to join for every step of the gowns’ creations, and can even add the final stitch to their perfect dress. The overall aesthetic here is modern yet timeless, with a bit of Scandinavian influence – think simple lines and sophisticated details coupled with draped and flowy fabrics; alongside detachable, bejeweled sashes and accessories that allow each gown to be classic one minute and dramatic the next.
High quality craftsmanship goes into the foundation of each piece, from dresses to accessories and suits for the groom, which fall under the offshoot LOVA suits, the label’s bespoke men’s tailoring. Bridesmaids and flower girl dresses are available too, as well as evening gowns, rehearsal dinner dresses or the perfect second exit dress, making this a one-stop destination for the perfect wedding party.
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