A, WAY Description

Linhang Ren and Lauren Lee met at Yale University while working on separate business degrees, when their passion for the food and beverage industry brought them together in an unexpected way – to create a fine spirited ice cream – an alcoholic ice cream brand, in layman’s terms – known as A, WAY – and launch it right here in Shanghai. 

A, WAY is a means for them to rediscover and reconnect with their roots as well as bridging cultures by combining premium spirits from around the world with Eastern ingredients, all in a single edible ice cream cup.

But A, WAY is a lot more than just alcohol-infused ice cream; it’s a lifestyle brand with an experiential space flagship store, in Shanghai’s newest entertainment venue, INS. Since launching less than a year ago, they’ve already partnered with luxury brands, high-end hotels, boutique airlines, and more, becoming one of the hottest new products to come out of this city.