This month, we head to Nord Land in Solana to chat with Han Zhenbo on bringing German drinking culture to Beijing.
How important is beer to your business?
Beer is the biggest part of our business. We want to promote the culture of drinking that exists in Germany here in China. People in Germany treat their beer with respect and give it space. Here, beer is ubiquitous, and the quality suffers. We want customers to know more about the background of beer and develop more nuanced taste.
How did you learn so much about German drinking culture?
I founded the place here in Beijing, and I do act as the manager, but I went to school in Germany and loved the idea of bringing some of that flavor here. We’re affiliated with some breweries in Germany, and that allows us to import a lot of our drinks.
What’s your favorite type of beer?
I actually prefer British beers because they’re wheat beers – I like wheat beers.
Can you tell me about the beers you have here?
We have six different types of Bear Beer. It’s a German beer, but the factory’s in Denmark.
What do you recommend eating with these beers?
We recommend some simple German snacks, like pretzels and peanuts.
Are you going to show the Euro 2016 finals? And who are you rooting for?
Yes! And I like Germany – they’ve been strong for a while now.
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