One is a televised singing competition, the other – a state-run broadcast media giant. With seemingly similar names, it's easy to get them twisted. We're here to break them down for you.
The Voice of China
What is it?
A Chinese reality TV singing competition.
Years active:
July 2012-October 2015.
Who is The Voice of China?
Bruce Liang was the winner of season 1; Li Qi, season 2; Diamond Zhang, season 3; and Zhang Lei, season 4.
Aim:
To find China’s next superstar.
Logo:
A hand holding a microphone and making the peace sign.
Number of finalists:
16 per season.
vs.
Voice of China
Image via The Times
What is it?
A new broadcaster super entity.
Years active:
It was announced last month in a Communist Party document.
Who is the Voice of China?
A merger between three of the country’s largest state-run national networks: China Central Television, China Radio International and China National Radio.
Aim:
“To improve journalism and publicity,” according to Xinhua.
Logo:
Yet to be unveiled.
Number of employees:
More than 14,000.
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