Despite ongoing global uncertainties and tariff tensions, the latest numbers from the 137th Canton Fair suggest that China’s trade momentum is far from slowing down.
Held from April 15 to May 5 in Guangzhou, this year’s Spring Canton Fair closed with record-breaking participation from overseas buyers and encouraging export results for exhibitors.
Overseas Buyers Reach New Heights
According to official figures released by May 4, a total of 288,938 overseas buyers from 219 countries and regions attended the fair in person, marking a 17.3% increase compared to the 135th edition.
Both new and returning buyers contributed to the growth:
New buyers totaled 171,750, up 14.6%.
Returning buyers reached 117,188, up 21.4%.
Emerging markets remain the primary driver of growth.
Buyers from Belt and Road countries reached 187,450, accounting for 64.9% of all international attendees.
BRICS countries contributed 72,417 buyers, up 24.1%.
RCEP member states saw 64,808 buyers, up 6.9%.
Europe and North America brought in 51,862 buyers, a modest but positive 3.4% increase.
In total, 140 business associations organized delegations to attend—up 17.6%—including a record 376 multinational companies, the highest number ever.
Imports Share the Spotlight
While the Canton Fair has long been associated with Chinese exports, the import exhibition continues to gain traction.
This year, 736 companies from 50 countries and regions showcased their products, with 67% representing Belt and Road markets.
Notably, exhibitors focused on smart manufacturing, home innovation, and consumer tech, attracting attention from both domestic and international buyers on the lookout for high-quality global goods.
The strong turnout and active deal-making at the 137th Canton Fair reflect continued interest in China’s role as both a manufacturing hub and consumer market, even as geopolitical uncertainties and trade disputes remain part of the backdrop.
With import and export figures showing simultaneous growth, the fair continues to serve as a key barometer for global trade confidence.
What comes next in an era of shifting supply chains and economic recalibration?
We’ll be watching.
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[Cover image by Billy Jiang/That's]
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