Many companies have invested heavily in developing artificial intelligence(Al) applications in the marketing field, including Al-enabled chatbots and personalised recommendation systems,Al-powered dynamic pricing, marketing automations, and ChatGPT-powered advertising, content marketing and product design. With Al increasingly being deployed in marketing functions, however, it has also created fears and challenges for humans. Many questions remain for Al-driven marketing: What roles do marketers play in Al applications? How do consumers respond to Al applications when they interact with Al machines? How should marketers collaborate with Al?

During this event, CEIBS Professor of Marketing Wang Qi will review some recent developments in Al from the field of marketing, including ChatGPT-powered marketing. Prof. Wang will also examine recent research findings regarding:

The benefits/challenges of Al applications in marketing. 

The relationship between humans and Al and the future of Al in marketing