Learn to grow your brand in China. As China transitions from an export driven economy to a consumption driven economy, businesses are presented with one of the biggest opportunities in the world - tapping into this gargantuan opportunity, and achieving your goal of stratospheric growth is well within your grasp, if you can successfully enter the Chinese market.

Successful business entry into China is all about marketing, and it’s important to realise that things are different here. Marketing to the young, tech-savvy generation of consumers in China relies heavily on social-media. That means understanding the home-grown options, and understanding the differences.

About the facilitator:
Claire Lily Squire is the lead writer & content strategist at niHUB - China.
Nihub is an innovation centre, specialising in bridging start-ups, tech and innovation from the West, and helping them succeed in the Chinese market.