If you're using any kind of social media, you might be influenced by a dynamic Key Opinion Leader (KOL) without even knowing it! In the last year, Millenials in China have been sparking ideas that take social media & live streaming to new monetary heights setting new goals & pathways in the global digital world. As professional women in 2017, what could this mean for us and our career or business? What can we learn about the changing digital world and these KOLs to enhance our work and daily lives in Shanghai?

This February, IPWS will bring you an innovative panel discussion to equip you for the new ways to promote and engage your business & professional career in China and beyond. We can't ignore the fact that more than half of China's population is online, and growing rapidly through social media & various apps every day. It's astonishing that 93% of Shanghai's population is using WeChat daily! Whatever your industry, this event will help you understand digital marketing & the people behind it, and perhaps find new ways to make your job easier or more effective.

If you've been wondering how to lift your engagement & promote your business (or your career!) in new ways, this is the event for you. On February 15, we will dive into the market of KOLs (Key Opinion Leaders) and why they have become so effective in advertising & the digital world. From pharmaceuticals to makeup to food & lifestyle, KOLs are changing the face of multiple industries and how companies are doing business.

Join us for a lively panel discussion to debate and give insight into this effective way of targeting just the right audience. With Shanghai based professionals from digital agencies, traditional media, a marketing research gurus and someone who has made a career as a KOL, you will get a different perspective on this up and coming tactic in the digital world. Whether you are launching a product yourself or keeping across marketing trends or even starting your KOL journey, this topic is not to be missed.

Date: Wed, Feb 15

Time: 6.30-9.30pm/ (Registration from 6.30pm, panel discussions to begin at 7pm sharp)

Venue: Condé Nast Center of Fashion & Design, 3/F, 398 Huaihai Zhong Lu, near Danshui Lu

淮海中路398号3楼, 近淡水路 (5 mins walk from Huangpi South Rd Metro)

Price: IPWS Members & Affiliates RMB170; Non-Members RMB300 *Event Price includes canapés and two drinks.

*Young Professionals (<30 years old) pay RMB120 and RMB200 respectively

Speakers:

Kim Leitzes–Founder & CEO, ParkLU, Nadja Rauscher–Senior Marketing Manager, China Skinny and Zia Word–Co-Founder, chozun

Purchase tickets here. 

// Feb 15, 6.30-9.30pm; RMB120-300, Condé Nast Center of Fashion & Design