Highlife Asia- Shanghai Modern Man Description

Modern society demands men to be the perfect combination of sleek and charming. A man must look completely crisp and fresh in his appearance, from his slick haircut to his gleaming, pearly white smile, bespoke suit, and stunning physique. He must radiate the same level of confidence through his direct, graceful strut, posture, and firm handshake. Remarkable in and out of the office, he must remain dedicated to his social and personal life in addition to professional gains. He must be cautious about the image he projects to others, yet appear as though he exerts little effort no matter how challenging the task. There are few places in Asia where it is more essential to exercise the qualities of the modern male than the bustling metropolis of Shanghai. The importance of first and meaningful impressions is intensified by the dynamic nature of the city, rapid pace of business transactions, and constant infiltration and exodus of foreigners and locals. Men of all ages should have clean-cut or designer facial hair, finely combed and perfectly positioned hairstyles, manicured nails, and an overall charming appearance to make a positive impact on family, friends, and clients. However, many men do not have the time or knowledge to adequately become the ideal modern man. Fortunately, Mark Byrne, Director at Highlife Asia has come up with an effective solution. An expat with 12 years of experience in the lifestyle management sector, Byrne identified the demand for a service-oriented and highly personalized luxury concierge and lifestyle management business in Shanghai. Highlife Asia enhances the lives of clients in Shanghai through assisting with luxury travel, boutique events, and lifestyle arrangements. As part of the lifestyle management section, Highlife Asia offers men assistance in male grooming and projection management; aspects of male life that Byrne feels have been severely neglected. “Shanghai is a thriving city,” Byrne remarked. “Some of the most qualified and impressive males continue to advance their careers with leading foreign and local companies in Shanghai. However, they have forgotten how to complement their titles with a dashing appearance and winning disposition.” Highlife Asia is the first of its kind and demonstrates its specialized strategy through the extensiveness and customization of its male grooming services. Developed to satisfy individual tastes through matching clients with an assortment of brands that complement client personalities, Highlife Asia works carefully to enhance client presentation, not completely transform it. According to Byrne, “If the brand does not fit the client, it will not be used.  Every male client has individual needs and we want our clients to feel comfortable and at ease during the grooming process.”   Highlife Asia’s capabilities in male grooming are comprehensive and advanced. The company’s Lifestyle Managers assist with everything from unruly haircuts and bushy eyebrows to wrinkles, body toning, and wardrobe assistance. The company utilizes personal trainers, plastic surgeons, orthodontists, podiatrists, and a variety of suppliers to sharpen the image of clients from head to toe. Highlife Asia will arrange for private shopping sprees and other means for our clients to become the ideal modern male. As part of Highlife Asia’s male grooming services, the company is collaborating with a Shanghai publication to create a feature on ‘The Shanghai Modern Male,’ which involves transforming a young professional in Shanghai from geek to chic in a six week period. Miller Wey has been hand-picked by Highlife Asia and City Weekend (Shanghai publication) to change from a quirky young professional into a sophisticated, outgoing, and self-assured modern gentleman. During a six week period, Highlife Asia has set Miller up with a number of the company’s suppliers including personal trainers, nutritionists, hair stylists and dentists and additional product and service providers, to enhance his presentation, health, and ultimately his confidence. Miller has committed himself to a serious exercise regimen, strict diet, and significant alteration to his personal appearance. The article will be published in the July issue of City Weekend. Miller constantly updates about his impressions of the project as he undergoes the physical training and begins to prepare for the next part of the process. His Facebook Account is Miller Wey – www.facebook.com/shanghaimodernman and Highlife Asia would love to have you follow him as well. It will be interesting to see the outcome of the entire process. Highlife Asia is really enjoying working with Miller and the project is progressing well. For further information about the Modern Man or Highlife Asia, email info@highlifeasia.com or visit www.highlifeasia.com.