Too Cool For School Description

Launched in 2009, the Korean brand has made a name for itself for selling beauty products that are designed and wrapped in playful, colorful artwork by a range of illustrators, graphic artists and designers. Their first Shanghai shop  offers a range of innovative skincare and cosmetics formulas that are really good, like its famed egg cream mask (the core ingredient is egg yolk extract). They just happen to come in funky packaging, and to us, that is nothing but a plus. 

The shop has a stylish industrial-meets-hipster feel, with brightly lit displays showcasing a huge selection of products, from a blusher called “Dinoplatz Cushy Blusher” to a “Glam Rock Urban Shadow” lipstick. It’s all quite fun, fresh and unfussy – perfect for an occasional treat or gift idea. Bonus point: prices start at around RMB98 and never go beyond the RMB300 mark.