Boocup is a boutique bookstore chain offering all kinds of books, newspapers and magazines from all over the world. Each of its branches is designed for the best niche of the locality matched with appropriate distribution of products for sale. Boocup Jing’an Branch has an amazing floor height so its entrance is designed as an upward terrace path flanked with giant bookshelves, on which only English books are displayed. A few steps can be found in the middle, with some cushions placed staggeringly for the convenience of the readers. The most inner area, however, is a place for kids, painted in pure white and with abundant imported illustrated books for the preschoolers. Aside from books and audiovisual products, the bookstore is also selling branded stationeries suitable for office workers and chic urban youth.
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