In March 2023, Jing-A Brewing Co. will launch "Half the Sky," a limited edition International Women's Day brew created by a women-led team. The beer pays tribute to female practitioners in the craft beer industry, while also encouraging conversations around topics of gender equality and stereotypes by opening with the question “what kind of beer do women drink?”
From campaign creation to brewing to marketing, the Half the Sky Women’s Day Project was driven entirely by female employees from all of Jing-A's different departments. The brew they created is a Red IPA made with coffee beans from Yunnan and white thorn berries from Gansu. The result is a multi-layered taste experience combining toffee, floral, citrus and berry flavors and aromas.
Coinciding with the release of Half the Sky, Jing-A is also releasing a special Women’s Day illustrated poster depicting a group of women looking directly at the viewer with their hands raised in solidarity. The audience is invited to discuss and interpret the meaning of the women’s facial expressions and hand gestures for themselves.
Jing-A is cooperating with charity foundation EGRC (Educating Girls of Rural China) and will donate RMB5 from every pint of Half the Sky sold to their mission – providing education opportunities to girls in impoverished areas of China. It is worth mentioning that the coffee and white thorn fruit used in the beer were selected from Yunnan and Gansu respectively, as these are two of the primary funding regions of EGRC.
On March 8, Half the Sky will be made available at all Jing-A Taprooms, as well as over 100 partner bars and restaurants across the country. Through this project, Jing-A stands in solidarity with women and hopes it can inspire conversations about an important topic over a great pint.
Beer Intro
Name: Half the Sky
Style: Red IPA
ABV: 6.5%
Description: How do you know what kind of beer women want to drink? You ask them! In honour of International Women’s Day, our female staff conceptualised and brewed Half the Sky — a bold Red IPA featuring coffee, hibiscus and berries from Gansu province. The result is a complex mix of toffee, floral, citrus and berry notes that reveal themselves slowly, layer by layer, with each sip.
Tasting Notes: Toffee, Fruity Coffee, Light Berry
[All images courtesy of Jing-A Brewing Co.]
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