Hero of the Day: This man sewing huge pockets in the pants of iPhone 6 owners

In what is obviously a PR move (but which we love anyway) a man has set up shop in a Shanghai China Unicom store, sewing machine at the ready, and is offering to enlarge the pockets of newly-christened iPhone 6 owners who found that their massive new device exceeded their pocket potential.

This photo has gone viral on Weibo and also got picked up by TechInAsia. The question that remains in our heads, of course, is whether or not there is currently a China Unicom shop in Shanghai flooded with pantsless iPhone 6 owners, playing with their new gadgets while waiting for their trousers to get upgraded.

If you haven't seen one, the iPhone 6 Plus is particularly massive. Huge. Unwieldy. Ginormous. Pants pockets aside, we'll be really impressed when people have set up at China Unicom shops offering to enlarge customers' hands.