Chinese customers take Ikea's slogan "Make a house a home" as license to quite literally make the store their home, with customers caught napping in stores nationwide.
Customers have been caught on camera conducting their own very meticulous market-research by sleeping in every bed, sofa and chair.
But what is Ikea's take on the freeloading?
According to IKEA spokesman, Josefin Thorell, the company said the furniture company was fine with it. “This is a spontaneous phenomenon. Some customers who enter the Chinese stores sleep in the bed. IKEA in China does nothing to prevent nor anything to attract sleepers. But we don’t see it as a problem, we’re happy people feel at home in our stores. Certainly, it entails a little extra work for the staff, purely practically. But on the other hand, if customers try out our furniture and like it, we can sell an extra mattress or two.”
With eight of the world’s biggest Ikea locations in China, the result is a lot of sleepy customers — and a inexhaustible source of pictures!
Couples kick back, relax, and settle down to snooze in Ikea Stores all over China
This couple really holds Ikea to their word, losing the shoes and making themselves at home
"They'll never even notice we're here..."
Couple take date-night to Ikea: Sultry sleeper brings burlesque to Ikea beds. Meanwhile, her boyfriend is waylaid...
Making himself at home, tucked up in the duvet
Whoever said "men hate shopping" clearly has never been to Ikea
Kid takes comfort stop in Ikea
And when all the beds were filled...