Last month, we set out to explore China’s tobacco epidemic – and the effects of cigarette bans that have begun being implemented nationwide. Home to 320 million smokers – a little less than the entire US population – tobacco is big business in China (like really, really big business), generating more in tax revenue every year than the nation spends annually on the military.
The more we dug into the topic, however, the more we came to believe another angle needed highlighting: the rise of ‘vaping’ in the People’s Republic.
This relatively new industry stands to offer smokers a safer alternative to cigarettes, and maybe even change the long-term trajectory of tobacco use on the mainland.
Watch below (VPN off):
Outside China? Watch on YouTube.
What’s next for vaping in China, and will the trend be extinguished just as quickly as it ignited? Find out in our feature story on vaping, or by downloading the September edition of That’s Guangzhou, That’s Shenzhen, That’s Shanghai and That’s Beijing.
[Cover image via Vaped Magazine h/t Pinterest, video by Katrina Shi]