SK-II's New Ad Campaign Is Another Tribute to Single Chinese Women

By Dominic Ngai, March 5, 2019

0 0

Following up on their successful ad campaigns about modern single women in China, SK-II released another online documentary titled Meet Me Halfway, which explores the pressure these women face during Chinese New Year gatherings. 

201902/wTRiNKO6.jpegImage via SK-II.

The short film, which was released right after the weeklong holiday, details three young single women’s (physical and emotional) journeys of meeting up with their parents for the first time after years of avoiding them during the holiday due to their relationship status. 

Through the film, SK-II hopes to inspire a dialogue between the two generations on their views of marriage, and to empower women to make their own choices and shape their own destinies.

Watch a film trailer below: (VPN off)

See more Style Radar.
[Cover image via SK-II]

more news

What Do Chinese Companies Get Wrong When Entering International Markets

What Do Chinese Companies Get Wrong When Entering International Markets?

The Golden Age of Chinese Cinema

Throughout the 1930s a large number of Chinese movie's touched upon the country's social problems and political turmoil at the time.

Zestea Kombucha: Reviving A 2,000+ Year Old Chinese Beverage

Zestea brings kombucha to the forefront of beverage culture in China.

Embark on a Pioneering Wine Culture Party at Oceanic Wonder

From December 7th to December 16th, Penfolds unveiled a brand-new immersive wine tasting experience, 'Penfolds: Boundless Space,' at Warehouse No. 3 of the Guangzhou Taikoo Warehouse.

Sustainable Elegance: Elevate Your Dining Experience with NooSH

Discover the art of elegance and sustainability with NooSH.

Exclusive Insider: Lufthansa VP Reveals Exciting Plans for China & Europe

40 weekly flights from three Chinese gateways to four Lufthansa Group hubs!

Strings of Success: Daniel Padim's Journey from Brazil to China's Guitar Star

Embark on a musical odyssey with Brazilian guitarist Daniel Padim, whose extraordinary talent in acoustic guitar has earned him global acclaim.

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at ThatsSuzhou for events, guides, giveaways and much more!

7 Days in Suzhou With

Weekly updates to your email inbox every Wednesday

Download previous issues

Never miss an issue of That's Suzhou!

Visit the archives