Moutai is once again caught up with unconventional marketing.
by Billy Jiang, 18 September 2023
In a culinary escapade gone wrong, a restaurant in Shenzhen found itself in hot water after its outrageous competitive eating promotion raised eyebrows and appetites.
by Billy Jiang, 24 May 2023
David Joseph shares their recent findings on Chinese people’s appetite for cultured meat.
by Ryan Gandolfo, 20 August 2021
Chinese brands are spending unprecedented amounts of money on advertising. But, are consumers buying it?
by Dominique Wong, 23 June 2017