The November issue of That's PRD is out now, in both paper-and-ink form citywide and digital PDF form on our website. Here, Chief Editor Jocelyn Richards introduces the magazine:
“Freedom.” “Reward.” “Family.” “Hope.” Four words flash across the wraparound screen at a theater inside Guangzhou’s four-story Amway Experience Center – the newest and most high-tech in all of Asia, according to our spirited guide. “These are the pillars of a happy life,” he tells us as we exit the theater to continue our tour of Amway’s endless product lines. Leading us is a Cantonese man in his mid-50s who has spent the last 13 years working at Amway, an American multi-level marketing company founded in 1959. “We believe business is inextricably tied to relationships,” he proclaims. “Love is at the heart of it all.”
Well, maybe. But there’s something else at the heart of the ‘American Way’ – the US Republican Party – and we’d set out to discover how a company once described as a “legal pyramid scheme” has managed to survive in China despite recent crackdowns on MLMs. Told in depth by our Beijing Chief Editor Noelle Mateer on page 38, it’s a fascinating story that explores why so many Chinese tend to fall for Amway’s best product: hope.
Elsewhere in the magazine, we look at the history of China’s ‘little fresh meat’ – those beautiful male superstars adored for their soft, almost feminine appearance (p12); round up the best destinations in Asia to celebrate New Year’s Eve (p20); talk with the Western filmmakers behind a new documentary on China’s biggest rock star, Wang Feng (p32); and introduce three convenience store cocktails to try the next time you’re in a 7-11 (p60).
November is the month we hold our annual That’s PRD Food and Drink Awards, so remember to vote for your favorite F&B establishments and book your tickets to the awards night through our official WeChat accounts before they sell out!
Have a wonderful autumn.
Jocelyn Richards
Editor-in-Chief
> Guangzhou: Download the November issue of That's PRD here, or view it in your browser with Issuu here. To download previous issues, click here.
> Shenzhen: Download the November issue of That's PRD here, or view it in your browser with Issuu here. To download previous issues, click here.
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