AX COVAP Hosts Exclusive Spanish Ham Summer Road show

By Sponsored, May 27, 2024

0 0

Founded and led by Selina Li, Alta Expression (AX COVAP) is the exclusive distributor for COVAP (La Cooperativa Ganadera del Valle de los Pedroches) in China. With a history spanning more than 60 years, COVAP is one the biggest cooperatives of Ibérico ham producers in Spain.


To mark the beginning of summer, AX COVAP, in cooperation with Basque Culinary Center and Torres Wine, held their much-awaited annual road show and gourmet soirée with a special appearance from Pedro Salado – the sales director of COVAP for Asia and Africa – in Shanghai and Beijing.


The roadshow featured a full sensory master class on Ibérico ham conducted by Agustin Diaz Camacho – a master ham carver from Spain – and Justin Liu from Taiwan, China.


The master class was followed by a spectacular dinner prepared by John Regefalk – the head chef from Basque Culinary Center.


In Beijing, the event was held at the Rôti garden area of Maison FLO where Chef Regefalk and FLO's Executive Chef Victor Yu teamed up to present a 7-course menu using Ibérico ham in a variety of creative ways for 34 special guests from the media and culinary circuits of the capital.

[All photos are courtsey of AX COVAP]

more news

12 Awesome Upcoming Events in Beijing

A few fun deals and events to check out around town

2 China Restaurants Make World's 50 Best 2024 List

Wing in Hong Kong is Greater China's top entry, plus the full list.

The Tasting Room – Prime Steak & Grill Unveiled in Macao

A new venue added to a top gastronomic destination in the region!

Puzzles: A New Western-style Restaurant on Baochao Hutong

A chic and welcoming hutong restaurant with fresh food & drinks

Four Seasons Hotel Tianjin Launches ‘Aria on 9’ Garden Terrace

The stunning terrace with a tantalizing menu opens for the season.

Your Essential Guide to the World of Chinese Dumplings

Gluten free? More like gluten spree!

23 Awesome Upcoming Events

Great deals and events to check out around town!

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at ThatsBeijing for events, guides, giveaways and much more!

7 Days in Beijing With

Weekly updates to your email inbox every Wednesday

Download previous issues

Never miss an issue of That's Beijing!

Visit the archives