AX COVAP Hosts Exclusive Spanish Ham Summer Road show

By Sponsored, May 27, 2024

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Founded and led by Selina Li, Alta Expression (AX COVAP) is the exclusive distributor for COVAP (La Cooperativa Ganadera del Valle de los Pedroches) in China. With a history spanning more than 60 years, COVAP is one the biggest cooperatives of Ibérico ham producers in Spain.

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To mark the beginning of summer, AX COVAP, in cooperation with Basque Culinary Center and Torres Wine, held their much-awaited annual road show and gourmet soirée with a special appearance from Pedro Salado – the sales director of COVAP for Asia and Africa – in Shanghai and Beijing.

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The roadshow featured a full sensory master class on Ibérico ham conducted by Agustin Diaz Camacho – a master ham carver from Spain – and Justin Liu from Taiwan, China.

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The master class was followed by a spectacular dinner prepared by John Regefalk – the head chef from Basque Culinary Center.

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In Beijing, the event was held at the Rôti garden area of Maison FLO where Chef Regefalk and FLO's Executive Chef Victor Yu teamed up to present a 7-course menu using Ibérico ham in a variety of creative ways for 34 special guests from the media and culinary circuits of the capital.

[All photos are courtsey of AX COVAP]

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