Contemporary Elegance: LinShiaoTung's Flagship Store Opens in Beijing

Telling Stories with Jewelry, Conveying Emotions with Design, Capturing Beauty for Eternity

By That's Beijing, October 19, 2023

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LinShiaoTung, a renowned Taiwanese designer jewelry brand celebrated for its emotionally connected jewelry, officially opens its doors this autumn in the heart of Beijing. With an art-gallery scale flagship store, it showcases the allure of humanistic jewelry and marks a new chapter for designer jewelry in Beijing.


As a prominent Chinese jewelry designer globally celebrated, Lin Shiao Tung has been passionately engaged in jewelry design for over 30 years since 1990. He has won The Gold Virtuosi International Jewelry Award, judged the China Jewelry Design Competition multiple times, collaborated as a designer with the Beijing Palace Museum for cultural jewelry, and has been featured numerous times in the world's only luxury fashion trend compendium, "TRENDBOOK." His works, such as "幸福青鸟" and "陪伴玉熊", are rich in contemporary flair and storytelling. They have earned international recognition and acclaim, becoming an inspiration worldwide.


Why choose jade to carve a bluebird for the "幸福青鸟" series, which is one of the brand's most popular? The story goes back to LinShiaoTung telling bedtime stories to his son. "Dad, what is happiness?" His son's question while reading the fairy tale "The Blue Bird" perplexed the designer but also enlightened him. He realized that the happiest moments of his day were those spent telling bedtime stories to his son. Thus, "幸福青鸟" was born. This series offers a new interpretation of "happiness." It suggests that happiness might be like a bluebird perched on a branch, always present by your side. The choice of jade, with its ability to convey restrained Eastern emotions, was perfect for this piece.


Another classic symbol of LinShiaoTung's jewelry is "陪伴玉熊", which reflects the designer's paternal love. The inspiration for this series came from a gift he gave his beloved daughter on her first birthday, where tender jade stones symbolize the deep affection within families. The adorable and diverse jade bears represent sweet memories of his daughter's growth, adding a soft layer of familial love to traditional jade pieces.

The connection between tradition and modernity, gentle elegance, and radiance seamlessly blend. LinShiaoTung's jewelry creations draw inspiration from deep, emotional touchpoints in the designer's own life, infusing each piece with meaning and soul, making the jewelry timeless.

Unlike traditional jade carving, 3D jade carving requires raw materials 2-3 times larger than the final product to capture the most translucent and intricate parts of the stone. The unique color variations of jade make each piece one of a kind. The top-notch craftsmanship preserves the beauty and meaning of jade for centuries, giving each piece irreplaceable artistic value. Jewelry is no longer stored in safes but has become a daily companion, a memory to cherish, or a blessing from a loved one.


With the concept of a "Jewelry Art Gallery," LinShiaoTung's Beijing flagship store openly showcases the entire process of jewelry creation, design, and craftsmanship. When you visit, it's not merely about admiring the jewelry; it's about immersing yourself in contemporary art. In addition to the "Happiness Bluebird" and "Accompanying Jade Bears" series, the store features the "随玉而安" collection, as well as contemporary designs, wedding jewelry, and the high-end "意境艺术" series. It pays homage to luxurious tradition while retaining the restrained and gentle qualities unique to the East. When jewelry pieces exude the gentle ambiance of an art gallery, they can better convey the emotions, dynamic art, and top-level jewelry craftsmanship that bring about a sense of wonder. "Emotions are the most precious treasures," says renowned international jewelry designer LinShiaoTung, defining the true essence of happiness in jewelry. LinShiaoTung's Beijing flagship store, now open at FANGCAODI Shopping Center, Beijing, presents the unique charm of humanistic jewelry.

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