Promote Your Kid’s Camp with That's Shanghai & Urban Family

By That's Shanghai, April 30, 2021

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With summer fast approaching, That’s Shanghai and Urban Family are lining up a number of featues on Kid’s Camps, with coverage in print, online, on WeChat and across our social media platforms. And why not reach tens of thousands of followers with standalone posts tailor made to promote all that is best about your Kid’s Camp? We're now offering exclusive packages to Kid’s Camp clients, with content compiled by our experienced editorial team, and targeted at a specific family audience.


We will be running a Kid’s Camp Listicle in Urban Family print magazine, online and on WeChat, with various packages available. This one will reach thousands and thousands of families across Shanghai.

Exclusive Article

We will help you create a story of 600-1,000 words, with photos, which will then be:

  • Published on, with 220K daily readers

  • Posted on That’s Shanghai Facebook, with 45K followers

  • Posted on That’s Shanghai Twitter, with 30K followers

There is also the option to post your article on the official That’s Shanghai WeChat account and reach 200K followers, with 7K average reads for a top post and 3.5K average reads for a digest post.

WeChat Banner Ads

You can also advertise your Kid’s Camp with banner ads in Top WeChat Posts on the official That’s Shanghai account, with 7K average reads.

Sound of Spring

Toy booth at Sound of Spring

On the weekend of May 15-16, That’s Shanghai and Urban Family will take over Green City in Jinqiao for our annual Sound of Spring festival. This year’s event will be packed with all sorts of exciting activities, from music to sport to delicious treats from Shanghai’s favorite restaurants.

At our last Sound of Spring weekend in 2019, more than 5,000 families turned out to experience glorious sunshine and enjoy the festivities. It is the perfect opporunity for your Kid’s Camp to reach thousands of families. Why not come and join the fun?

For more information on any of the above, please contact us by email at and by WeChat by scanning the QR code below:


[Cover image via Wiki]

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