IHG has recently established partnership with CR (China Resources) Shenzhen Bay Sports Center, becoming the first hotel group partner in the venue. This partnership marks another milestone for IHG in the Guangdong-Hong Kong-Macao Greater Bay Area and shows their foresight and vision in the development of the region. “With the experience and insights of the China market, in recent years, IHG has placed much emphasis on the development in the Greater Bay Area and the South China” said Lin Wang, chief marketing officer of IHG Greater China, “Next spring, in Shenzhen, we will open our global flagship hotel, Crowne Plaza WECC that adopts the latest ‘WorkLife’ design with flexible meeting space in the public area.”
The signing ceremony of IHG exclusive partnership with CR Shenzhen Bay Sports Center
The CR Shenzhen Bay Sports Center is known for its convenient location and high-quality service and has hosted many recreational and sports activities. The VIP box launched this time is located on the third floor of the sports center, with a great view and more than 30 seats to provide a high-end viewing experience to the IHG® Rewards Club members.
IHG® Rewards Club VIP Box at CR Shenzhen Bay Sports Center
As the industry’s first hotel loyalty program, IHG® Rewards Club has more than 100 million members worldwide and is committed to providing members with a unique, diverse and rewarding experience. To better meet the needs of Chinese consumers in the age of mobile technology, IHG launched IHG® Rewards Club WeChat Mini-Program in 2018 to provide convenient mobile services for members. Additionally, the points auction platform IHG® Rewards Club Access, allows members to redeem their points for some pretty cool non-hotel experiences. Last year, many of the members had successfully won tickets to iconic events such as Jacky Chang’s concert and CBA games in IHG® Rewards Club VIP Box of Beijing Cadillac Arena and had a splendid experience.
In the future, IHG® Rewards Club members can use the WeChat mini-program and the IHG® Rewards Club Access to bid for more priceless experiences such as VIP box tickets to a Troye Sivan concert in CR Shenzhen Bay Sports Center. Scan the QR Code below to access the IHG® Rewards Club WeChat mini-program to learn more about the upcoming promotions and activities!
Lastly, at the end of this year, IHG® Rewards Club has launched the ‘4x Bonus Points’ campaign, offering bonus points that double, triple and quadruple with every stay – helping bring you exponentially closer to your next getaway. Members will need to register and book stays at any of IHG’s hotels and resorts by December 15, 2019 and complete stays through January 31, 2020.
Bonus points can be earned with every stay:
1st stay = 1,000 Bonus points
2nd stay = 2X Bonus points
3rd stay = 3X Bonus points
4th stay plus = 4X Bonus points
[Cover image courtesy of IHG]
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