Kitchen Confidential: Matt Slack Talks Monster Pizzas

By That's PRD, February 12, 2018

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Kitchen Confidential takes a peek behind the curtain at our favorite PRD bars and restaurants and the misadventures that people (like you) get up to when given too much free reign. 

This month we talk to Matt Slack, proprietor of The Pizza Factory, which just opened its second Guangzhou location near Beijing Lu.

“One of our major selling points is that we market our toppings as ‘unlimited.’ For most people that come into the shop, we let them know that four or five toppings is probably the best mix, but some insist on getting the best value.

“One loyal customer insists on getting 20-plus toppings each time he comes in, and the pizza winds up really looking more like a salad, or a mountain. Sure, we are probably losing money on this pizza every time he comes in but, with our slogan being ‘custom made,’ if this is the way he likes his pizza – this is the way we’ll make it for him.”


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