Building Your Business Through Storytelling

Storytelling is one of the most powerful ways to breathe life into your brand and often called one of the main components of a content marketing approach. A recent study suggests that by telling their brand story well, companies have the power to increase the value of a product or service by over 20 times. 

Stories matter, but how do you craft the story and make sure it gets delivered well? 

There are many ways to tell your brand story: brand statement, tagline, images, videos etc. How do you apply them to your business and stand out from the crowd? How do you engage and influence the consumer through storytelling?

In this sharing, our two speakers will talk about the power of video storytelling and how to let your customers tell the story for your business. 

About Speakers:

Nausheen Ishtiaq-Chen @ Zen & Zany

Zen & Zany films has helped raise startups in China more than $7M in funding through creating crowdfunding campaigns. 

Topic: The Power of Video

How to get started with Video? 

How can videos help you tell the brand story? 

Yoogle Liu @ 硬盒交互

_box (硬盒交互) is the brainchild of a group of local & overseas new media artists and geeks. It explores creative ways to incorporate technology and art. We re-define medium and methods to present information, deliver clients’ values and resonate with the audience.

Topic: Make Brand Talk

Tired of letting your customers imagine your brand? 

Why not make them answer it by themselves?

Language

English in sharing 

English and Chinese in mingle and discussion

Event schedule

18:00-18:30 check-in

18:30-20:00 speakers sharing 

20:00-20:30 Q&A and free discussion 

Thanks for your participation! Looking forward to seeing you on January, 16 (Thursday) at 24/F Hon Kwok Center!

Please contact we-cn-92015@wework.com or call 0755-3394-6980 if you have any questions