Golden Beer Shop Description

As one of the core business forms of Shenzhen Yuehai City, a large-scale urban complex project, Golden Beer Fang Art Block is the first complex old industrial zone renewal project in Shenzhen that integrates the demolition, reconstruction and comprehensive renovation modes. On the basis of retaining the iconic buildings with distinctive industrial characteristics, it transforms the original single production line into a diversified cultural field in the future through space reconstruction and value rebirth, and the first cultural and art operation platform launched by Yuehai Land -- "G-PROJECT" planning and organization, through three dimensions of "instant manufacturing", "art immersion" and "urban participation". To create a new urban cultural landmark with the theme of beer and the functions of public cultural and artistic display, citizen recreation and entertainment, and digital creative industry incubation.

金啤坊艺术街区作为大型城市综合体项目深圳粤海城的核心业态之一，是深圳第一例将拆除重建与综合整治模式融为一体的复合式旧工业区更新项目。它在保留工业特色鲜明的标志性建筑物基础上，通过空间重构与价值重生，将原来单一的生产线改造为未来多元的文化场域，并由粤海置地推出的首个文化艺术运营平台一一"GPROJECT”策划组织，通过“即地制造”“艺术沉浸”“城市参与”三个维度，打造以啤酒为主题，集公共文化艺术展示、市民休闲娱乐、数字创意产业孵化等功能为体的城市文化新地标。