On January 17, CALZEDONIA Italian Legwear proudly announced its new face for the upcoming year.World-renowned Chinese actress, singer and producer will star in CALZEDONIA’s major campaigns of 2020, showcasing everything from seasonal fashion tights collections to exclusive legwear capsules dedicated to Asian markets.
The ultra-talented Yang Mi is the perfect match for the dynamic style of the brand. She has a natural ability to show off the elegant and modern geometric patterns of CALZEDONIA's spring collection, as well as the cool casual bikers and leggings that have already turned her into a fashion icon.
“When randomly asking who was the first Chinese star to pop into consumers’ minds, the answer was always the same: Yang Mi. And today, there’s no one better than her who could ever embody the values of our brand: timeless, trendsetter, feminine and esteemed for her professionalism,” said CALZEDONIA Group’s Asia CEO Matteo Veronesi.
The collaboration with the irresistibly glamorous Yang Mi represents one clear sign of the group’s willingness to get Asian consumers to identify themselves in the ever-changing style of CALZEDONIA legwear.
As a new member of the CALZEDONIA family (that has previously welcomed celebrities such as Julia Roberts, Chiara Ferragni and Gisele Bündchen), stylish Yang Mi will help promote the Italian legwear brand around Asia.
Creative director and international fashion photographer Chen Man will soon reveal Yang Mi taking center stage in different looks. Under the direction of the multi-talented photographer, CALZEDONIA will present iconic pieces from its Spring and Summer collection.
Consumers better stay tuned to discover all the CALZEDONIA 2020 Spring and Summer must-haves, such as the Asia-exclusive logomania capsule tight, which was just revealed by Yang Mi.
[Cover image courtesy of CALZEDONIA]
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