Kempinski Hotels created their iconic 'Lady in Red' 10 years ago as a way to provide a genuinely personalized and intuitive guest experience. This unique brand ambassador welcomes guests in each hotel of the elegant luxury hotel brand around the globe. In honor of the anniversary, every Kempinski Hotel will pay tribute to the Lady in Red this year. In addition, Grand Kempinski Hotel Shanghai will surprise guests with various birthday activities from now until January 26.
On January 17, a couple danced to the sounds of Kempinski Rhapsody in red. General Manager Mark Kirk, together with Deputy General Manager Carlos Chavez and Hotel Manager Gregor Raible, joined the Ladies in Red on stage to welcome all guests and to hold up a glass of the Lady in Red cocktail to toast the birthday of an icon.
When guests arrive at one of the 79 Kempinski hotels, the Lady in Red family is instantly recognizable. Their striking and elegant tailor-made red outfits reflect the traditions of each destination. The Ladies in Red evoke an authentic sense of place and occasion showcasing the cultural nuance and classic European elegance for which Kempinski is known for. Dedicated to please, these brand ambassadors always go one step beyond to craft unforgettable experiences for well-travelled guests, acting as both the perfect host and a trusted companion. As they play a pivotal role in every guests’ stay, they are team players who are very well connected to their colleagues in the front office, the food and beverage department and the concierge.
“The Lady in Red is a local expert who knows everything there is to know about our hotels and the destination,” explains Benedikt Jaschke, Chief Quality Officer Kempinski Hotels and member of the Management Board. “Whether it’s a special anniversary celebration, a surprise proposal or a once-in-a-lifetime family holiday, they draw upon their passion for craftsmanship, gastronomy and local culture to ensure visitors are well-equipped to live unforgettable memories every time they visit.”
“Essentially, the Lady in Red was meant to replace the rather old fashioned guest relations position, which was not iconic at all,” adds Benedikt Jaschke. “We were looking for the extra sparkle of a unique personality with unique responsibilities who is easy to recognize.”
More than 150 Ladies in Red gracefully represent Kempinski, coming from all walks of life and from more than 30 countries. There are even some Gentlemen in Red, for example at the Hotel Adlon Kempinski Berlin, which can be recognized by their red tie and red socks.
[All photos courtesy of Grand Kempinski Hotel Shanghai]
0 User Comments