The 2019 F&B Digital Marketing Summit Is Coming to Shanghai

By That's Shanghai, August 7, 2019

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The 2019 Food & Beverage Digital Marketing Summit (FBDMS) is an event specifically designed for the food and beverage industry and how companies can transform customers’ digital experiences. This year’s event will be held in Shanghai from October 24-25. It will gather all players in the industry, where they can gain insight into ecommerce, digital marketing, strategy, business development and more. The aim is to foster inspiration, learning and partnerships.

This event will be covered by over 60 media outlets and guests will benefit from the expert wisdom of guest speakers from world-renowned companies, including PepsiCo, Nestlé, Mars, AB-InBev, Mengniu, Master Kong, Dong Peng, Tencent, ByteDance and many more. 

More than 200 marketers – from domestic and foreign F&B companies – will gather in Shanghai to talk all about industry trends and marketing strategies. FBDMS 2019 is designed to help those in the industry to achieve omnichannel excellence and drive profits.

Here are a few topics that will be discussed:

  • The Elevation of Brand Value Through Digital Power

  • Making Your Snacks More Delicious with Digital

  • Unlocking New Beer Marketing in the Digital Era

  • Rejuvenation & Personalization Strategy 

  • How Crossover Marketing Could Help in Consumers Growing

  • Awaking Brand Identities with Right Content

  • Boundless Retail-New Opportunities for Instant Food Brands

  • How to Balance Your Online Sales and Traditional Brick & Mortar Retail 

  • Unlocking New Consumption Energy Among Gen-Z

  • Learn from the Emerging Brands: More Effective Synergy Marketing

  • How Sports Drinks Stand Out in the Health Marketing Era

Confirmed speakers & VIP guests:

  • Nicolas Morelli, Craft and Specialties VP APAC North, AB-InBev

  • Bruce GAO, VP Digital Commerce China, AB-InBev

  • Jiazhong YU, General Manager of E-commerce and Consumer Research, Glico

  • Philia LI, Insights Senior Director Greater China, PepsiCo

  • Chen Peilin, Chief Digital Transformation Officer, Heytea

  • LIN Shihan, Vice President Marketing, Mellower Coffee

  • Wang Junlin, Vice President, Weigang Dairy 

  • Judy Chao, Head of Marketing, ZX Ventures

  • Pierre Delfosse, E-commerce Director, Pernod Ricard

  • Jiang Weiwei, Group Vice President, Dong Peng 

  • Wu Gong, General Manager, Aland

  • David Wang, China Marketing Director, Swisse

  • Gao Zhongxiu, Instant Noodles Marketing Director, Master Kong 

  • Zhang Wei, Branding Director, Snow Beer 

  • Christina JIANG,Media Procurement Director, FrieslandCampina

  • George Zhang, MD of China, Barry Callebaut

  • Tracy Xia, Sales & Marketing Assistant Director, PepsiCo Lipton

  • Melissa Wang, Senior Brand Manager, Nestle

  • Parth Patel, VP Marketing & Strategy, Kerry

  • Marc Antoine OLIVE, Former VP General Manager Häagen-Dazs Asia, General Mills

  • Wang Fang, Group Vice President, Laiyifen

  • Joyce Fang, Marketing Director Ecommerce, Abbott 

  • Liu Yan, Integrated Marketing Director, Mengniu

  • Wen Lifang, Brand Director, Mengniu

  • Yan Xiaofeng, General Manager, F6 SuperShot

  • Niki Zha, Marketing Director China, Dairy Queen

  • Zhang Qian, PD Director-Wrigley R&D, Mars

  • Yi Ting,Brand Director,Wang Laoji

  • July HU, Head of Data Intelligence, FrieslandCampina

  • Diane Chen, Marketing Director China, McCormick

  • Gu Jiayu, Senior PR Manager, Wei Chuan 

  • Herbert Law, Marketing Director China, Oatly

  • Tang Huimin, Director of Digital Commerce, RIO

  • Lulu Yan, Good Goût GM Asia, HH Group

To find out more, visit the official website or contact:

Registration/Sponsor Opportunities:
Jone: +86 21 6256 7930 or

Brand Registration / Speech Opportunities:
Wiley: +86 198 2165 8570 or

Market/Media Cooperation:
Sandy: +86 182 0214 6086 or

[Cover image via Pexels]

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