A new initiative to foster collaboration among leading communities, the 10-day FUSE Community Festival is taking place at the Jing An Kerry Centre. The event features themes that include fitness, travel, reading, food, pets, environmental protection and entertainment, all paired in a well-thought-out and conceptual way to present the diverse cultures of communities and promote the infinite creativity of life.
The goal of The FUSE Festival is to celebrate and embrace communities and their effect on the world. With a prologue of specifically designed activities, over the course of the event 18 creative communities across the city present 15 exceptional events in 10 days of sharing, culminating into one gathering of inspirational people.
By blending current and exciting topics, lifestyles and creative groups, FUSE encourages a new internal force of community culture. The festival presents a unique platform that contributes to the progression of Shanghai and its people.
In the South Piazza of JAKC, you will find a cozy oasis in the center of the bustling city. Appropriately named the Diffuse Pavilion (pictured, top), this innovative work of design was developed by the TOMYU Studio. The Diffuse Pavilion represents the FUSE spirit by featuring diversity, fusion and creativity. Through the use of artistic design this space facilitates the transition and connection between cities and cross-over communities, thereby offering a new and better experience for urbanites.
During the festival the Diffuse Pavilion will be open all day to promote interaction among community members. Moreover, outstanding musical performances will be presented to entertain the public. As a result, the Diffuse Pavilion will become an amphitheater for music, entertainment, and immersive experiences creating a brand new community at the center of JAKC.
From left：Feng Chuxuan, Founder of HUASHENG Media; Hua Xiangyi, Deputy director of Jingan District Culture and Tourism Bureau; Mr Bryan Pallop GAW, Executive Director and Executive Committee member of Kerry Properties Limited; Siegmund Dukek, Managing Director of Leica Camera, Greater China; Xieqing, KerryOn General Manager of Kerry Properties Limited
As well as the Diffuse Pavilion, there are indoor community activities in the KerryOn space. To kick off the festival, a Community Leaders Conference was held. Through shared experiences, some of the greatest minds of this city shared their insights and reflections from their respected fields. Renowned international community builders, leaders from all walks of life and opinion leaders were warmly invited to have an in-depth discussion about cross-over fusion and support the idea of developing cities.
Hiroki Hara, Japanese contemporary illusionist VR opening show of 'Fusion & Power'
Hiroki Hara, a special guest and Japanese contemporary illusionist, renowned as the 'master of magic', presented a virtual reality-based, opening show that symbolized 'Fusion & Power'; a perfect pairing for the FUSE Festival’s over all mission. His visual performances involved high tech components and classic illusion skills. The illusionist vividly interpreted the ideals and core focus of FUSE by using a new generation of creative language that blends the virtual world with reality and technology with art.
Bryan Pallop GAW, Executive Director and a member of the Executive Committee of Kerry Properties Limited
Bryan Pallop GAW, Executive Director and Executive Committee member of Kerry Properties Limited, said at the forum that, "In the information age, it is relatively easy to obtain virtual sharing through social media. JAKC aims to offer unique exchanges and experiences to community members, be it builders of social platforms or consumers sharing community cultures, and explore opportunities for urban and personal development. FUSE embodies such a spirit, showing an open attitude towards a diverse community and a more diverse world."
In three separate panels, six guests, inspired by their global influence shared their experiences and insights on three topics: connecting through shared passions; getting brand community right; and how design can help build connections among people?
From left: Prince Jiang, the only Certified LEGO® Professional in mainland China; Lihao, chief producer of REnextop / XGames China; Xieqing, KerryOn General Manager of Kerry Properties
From left: Feng Chuxuan, Founder of HUASHENG Media Siegmund Dukek, Managing Director of Leica Camera, Greater China; Xieqing, KerryOn General Manager of Kerry Properties Limited
From left: Sun Dayong, the founding partner and principal architect at Penda China; Xiang Yingying, Design Lead and Business Designer at IDEO; Xieqing, KerryOn General Manager of Kerry Properties Limited
Other diverse cultural exchanges included a unique city walk with Qyer & Kindle, in which the participants shared adventurous journeys of self-discovery, a Hip-Hop show presented by Caster sharing women’s experiences featuring both strength and grace with O2Bra modeling experts with a goal of embracing our better selves.
Peet’s Coffee and Spare Leash took a moment to enjoy the pleasure and comfort brought by our pets and a great cup of coffee. 3D creations combine comic community 'Shaving In The Dark' and 'The Pottery Workshop', to explore the joy of art and craftsmanship.
There was a celebration of movement with Bonbon and lululemon, releasing oneself through calorie-burning dance moves and a touch of partying. And you could follow in the footsteps of a Certified LEGO® professional while appreciating urban landscapes during the WKUP City Ride, thereby discovering the city’s beauty from a different perspective.
Savor the taste of craft liqueurs and fine food with YMSJ and Ask Jerry. Make your mark on the world by leaving behind only footprints with GoPro and Cleanup China. And finally, you could learn how to accumulate life-saving techniques and enjoy a hearty laugh in a talk show co-organized by Puchi and First Respond.
And the great news is, you haven't missed it. Head on over to JAKC to enjoy the following events:
FUSE, curated by JAKC, is the first festival to celebrate community influence. Centered on the development of communities, individuals and cities, FUSE strives to present inspirational exchanges between different cultures. Engage energetic scenes of creative ideas opening up unlimited possibilities. By integrating influential community leaders and dynamic community groups, FUSE is committed to advancing the sustainable development of communities in a diverse, fused and creative manner, thus becoming a grand annual event.
Kerry Properties Limited (HKEX: 683) is a cutting-edge company of real estate investment and development in Mainland China and Hong Kong. With decades of experience, expertise and brand reputation, the company builds high-quality complexes and residential projects in prime locations in major cities. Meanwhile, it is also involved in integrated investment in office, commercial and residential projects in key communities. As a matter of fact, JAKC constitutes one of the symbolic projects of the company in Shanghai.
KerryOn brings people together with energetic, fun and joyful activities. Join the KerryOn community to connect with positive and interesting people and ideas.