Launched by The Beast, T-B-H is an independent homeware and lifestyle label that aims to capture the essence of traditional craftsmanship with a contemporary expression. A visual translation of this abstract brand statement can be experienced in their new showroom at Xintiandi Plaza, T-B-H’s second outpost in Shanghai and sixth across the country.
On display are a range of home décor products and furniture – all created by the brand’s in-house designers – that embraces the use of bold colors and playful patterns combined with classic and creative designs. Products are grouped together according to the collections in which they belong. Overall, cheeky product names and slogans are commonplace here, but the target audience for T-B-H is a little broader than 20-something creative types. Compared to the overly cutesy items like the ‘Shanghai Dumpling’ sofa in the ‘Color Collection,’ the Scandinavian-inspired ‘Retro Collection’ and ‘Lines Collection’ with its mid-century, minimalist aesthetics are more to our taste.
Image by Dominic Ngai/That's.
Some delightful surprises include T-B-H’s scented candles and home diffusers. Featuring flavors such as cilantro and pineapple popsicles, these are bound to be popular gifts for friends and loved ones.
Cover photo by Dominic Ngai/That's. See listing for T-B-H.
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