Burberry's Controversial Chinese New Year Ad Campaign

By That's, January 31, 2019

1 0

Burberry stirred up some controversy with their 2019 Chinese New Year ad campaign. The British luxury label’s attempt to honor China’s biggest holiday with a series of photos featuring A-listers Zhao Wei and Zhou Dongyu donning the brand’s newest products had one Weibo user asking, "Is this a horror film poster?" 

In particular, many criticized a couple of the family portraits from the shoot that looked like “a bunch of fu’erdai’s plotting to assassinate grandma and steal her family fortune,” according to other commenters on Weibo. Days after the initial release, the brand replaced the group shot in question on their website and various Chinese social media platforms with less creepy photos from the same shoot.


See more Style Radar.
[Cover image via Weibo]

more news

Debate Over New Gender Neutral ‘They/Them’ Chinese Character

The new character incorporates the word 'wu' which means 'none.'

Gucci, Acne, YSL: 3 Fashion Exhibitions to Check Out in Shanghai

Some big names in fashion are holding exhibitions this summer in Shanghai.

10 Lucky Pieces for Chinese New Year

Celebrate Spring Festival in style.

Add These Classic Chinese Fashion Pieces to Your Wardrobe

Show off your appreciation for historical Chinese fashion with these items.

LEGO's 2019 Chinese New Year Sets

Dragon dance and Chinese New Year's Eve dinner, anyone?

10 Year of the Pig-Themed Fashion Items

How to look festive without dressing like a life-sized hongbao.

4 Super Simple Chinese New Year Decorating Ideas

Get your home or office ready for the Spring Festival season with these easy and affordable CNY decoration ideas.

10 Festive Red Pieces for Chinese New Year

Here are some festive and stylish items from top brands to help you dress in red for Chinese New Year.

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at Thats_Shanghai for events, guides, giveaways and much more!

7 Days in Shanghai With thatsmags.com

Weekly updates to your email inbox every Wednesday

Subscribe

Download previous issues

Never miss an issue of That's Shanghai!

Visit the archives