Launched earlier this summer, South Bund is a fashion label founded by Nina Kong and Beryl Chung. Paying tribute to a city they now call home and the tailors at the South Bund Fabric Market, the two Shanghai-based creatives and longtime friends started the brand to empower women by adding colors and individuality to their wardrobes.
Founders Nina Kong (left) and Beryl Chung (right)
Drawing inspirations from traditional Chinese textile patterns like the bold and colorful Dongbei flower pattern and the classy and subtle Nankeen indigo, Kong and Chung incorporated these designs into iconic Western, masculine cuts like suits and trench coats, providing a feminine and modern twist and an interesting backstory about the prints to go with these pieces.
Perfect for pairing with t-shirts and sneakers or dress shirts and heels, all pieces are handmade to order in Shanghai using their measurement chart, and three to four weeks are required for garment construction and shipping. From now until Aug 31, That’s Shanghai readers will receive an exclusive 20 percent discount for your purchases at the South Bund Etsy page. Simply input ‘THATSSH’ into the discount code section when you checkout.
All photos courtesy of South Bund. See listing for South Bund
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