Established in 2012, Danish rainwear brand Rains already has a huge following in Europe and the US thanks to its sleek and functional products. Halfway across the world in Asia, the brand has had several successful collaborations with Shanghai-born streetwear brand DOE over the past couple of years. Recently, Rains has opened its first retail location in China in Hongqiao’s L’Avenue mall.
Much like its products, Rains’ shop is designed with Scandinavian aesthetics in mind. Inside the minimalistic storefront, you’ll find the brand’s signature rain gear, bags and accessories, all of which are produced with soft, high-quality, water-proof material and designed to complement any stylish look.
Currently on display are products from Rains’ spring/summer 2018 collection and many of the brand’s evergreen signature pieces. Highlights include the ‘Jacket,’ which is described as a “modern interpretation of the classic rubber raincoat.” Its simple yet bold design with a matte finish makes the outerwear item a perfect choice for a rainy day. Available in multiple colors, they’ll certainly add a dash of much-needed color when it’s damp and gloomy outside. Meanwhile, the simple yet sophisticated design of the ‘Totebag’ is already a staple in many fashionistas’ wardrobes, and is perfect for various occasions, rain or shine.
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