Marriott International announced it will introduce one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) for its members starting in August. This will create an even better loyalty program in which members will earn more points faster compared to previous programs – an average of 20 percent more points for every dollar spent.
For the first time, members will have access to book stays and be able to earn or redeem points for 29 global brands. Members can choose from 6,500 hotels in 127 countries and territories. Additionally, the Moments experiential platform is expanding, with more than 110,000 experiences in 1,000 destinations only available to members using points, including the new bespoke Moments Live event series.
“We listened to the travel aspirations of our members and set our sights on unlocking the full potential of our loyalty programs,” said David Flueck, Senior Vice President of Global Loyalty, Marriott International. “We are excited to announce that this August, our members can enjoy one set of benefits across our extraordinary portfolio of hotels from iconic full and select service, to extended stay, to unique boutiques and luxury brands. We hope to inspire our members whatever their travel passion, whether it is resorts featuring overwater bungalows, peaceful secluded island settings, ski-in / ski-out mountain resorts, towering hotels with picture-worthy views or even former palaces converted into hotels.”
Beginning in August, members will be able to combine their separate Marriott Rewards, The Ritz-Carlton Rewards and SPG accounts into a single account spanning the entire loyalty portfolio. The Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) names will continue under the new set of unified benefits until a new program name is introduced in 2019.
Also beginning in August, travelers will have the ability to book stays across the entire portfolio for the first time on Marriott.com, SPG.com and the Marriott and SPG apps, or by contacting customer engagement centers.
“There are no more important customers than our loyalty members,” said Karin Timpone, Global Marketing Officer, Marriott International. “With good news for our members, we decided to announce the new benefits now and launch them as quickly as possible, so members could take full advantage. At the same time, we will continue to introduce more exclusive member experiences throughout the year on our Moments platforms.”
Here are some features of the new program...
Achieve Elite Status and Earn Points Faster
In August, members will be able to earn and redeem across the entire portfolio of participating hotels and earn elevated benefits and elite status faster with new elite tiers.
Simpler to Redeem Points
To make it easier for members to redeem points, all hotels throughout the loyalty portfolio will have no blackout dates for points redemptions.
More Mobile Features
Members will enjoy a significantly improved digital and mobile experience. When members book directly on Marriott.com, SPG.com or any of Marriott’s mobile apps, they will be able to choose from all 6,500 participating hotels, and also take advantage of exclusive member-only rates and free wifi. In addition, members will be able to check-in or check out, receive Room Ready Alerts, chat directly with hotels using Mobile Requests and, where available, use their smartphones as their room key on all of Marriott’s mobile apps.
Moments Live
Marriott is also announcing Moments Live, a collection of premiere musical and culinary events powered by Marriott’s partnership with Universal Music Group (UMG) and its newest partnership with LITV Entertainment Group.
To learn more about program changes and benefits, click here.
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