Tap that App: Rakuten – Japan's Answer to JD.com

By Bryan Grogan, June 8, 2018

0 0

Tap That App is a monthly segment where we feature an app our editors think is cool. 

So you’ve heard of Alibaba, Amazon and eBay, but have you heard of Rakuten? 

According to Technode, this little-known Japanese e-commerce giant has become wildly popular in the Middle Kingdom, with Chinese customers spending JPY1 billion in 2016 alone on merchandise from the online supermarket. 

Thanks to partnerships with host supermarkets JD.com and Netease, Rakuten has finally managed to penetrate into China’s notoriously difficult e-commerce marketplace, after having pulled their store from Baidu in 2012.

What makes this application so appealing for English-speakers is the bright, clean and accessible interface, all laid out in easy to understand English. Taobao translation website Baopals is certainly a godsend, but it ain’t got nothing on Rakuten Global Market.

rakuten.jpg

Japan has rightly become renowned as a center for streetwear and clothing culture in recent years and mainstay fashion brands such as Supreme, A Bathing Ape and many more are widely available throughout the Rakuten App.

The wealth of clothing options stored throughout the Rakuten online supermarket will certainly appeal to many, but you can also find your favorite electronic gizmos, long sought-after make-up brands and even a wide variety of cup ‘a’ noodles.

Part of what makes Chinese e-commerce company Alibaba so unique is their brilliant financial tech innovation – Alipay. Rakuten itself is hitting headlines for financial ingenuity world wide, as the company recently revealed that it would start its own cryptocurrency – called Rakuten Coin –  though that will certainly not be available in China. 

Nonetheless, if you are in possession of a Union Pay card you needn’t worry about lack of access, Rakuten accepts all major credit cards as well as Paypal and Alipay.   

Rakuten Global Market is compatible with iOS and Android devices. Visit global.rakuten.com/en/ for more info. 

For more Tap that App, click here.

[Cover image via Wikimedia]

more news

6 Kitchen Gadgets That'll Make Cooking a Breeze

Chop, blend and cook food easier with these awesome kitchen tools from Cuisinart.

These Comfy Fleece Blankets Are On Sale Right Now

Snuggle up with these fleece blankets, on sale right now.

5 Best-Selling Eco-Friendly Reusable Coffee Mugs

Say goodbye to disposable beverage containers for good with these eco-friendly cups.

3 Awesome China Travel Deals You Can Book Right Now

Day-dreaming about your next adventure? Here are three fantastic travel packages you can book right now.

10 Imported Beers on Sale Right Now

Stock up your fridge with these refreshing imported beers!

Furnish Your Bathroom with These Premium Bath Towels

Upgrade your bathroom with these luxurious towels.

Furnish Your Bathroom with These Premium Bath Towels

Upgrade your bathroom with these luxurious towels.

5 Great Gifts for the Wine Lover in Your Life

Here are five things every wine lover needs.

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at Thats_Shanghai for events, guides, giveaways and much more!

7 Days in Shanghai With thatsmags.com

Weekly updates to your email inbox every Wednesday

Subscribe

Download previous issues

Never miss an issue of That's Shanghai!

Visit the archives

Get the App. Your essential China city companion.