In the West, home fragrance products such as candles and aroma diffusers have been household essentials for decades, but when Scent Boutique was founded in China four years ago, the Chinese market was in its infancy. Fast-forward to 2017, and the brand has capitalized on early growth in the market for similar products, and has since expanded their footprint to Shanghai, Beijing, Shenyang, Suzhou and Wuxi.
In February, the brand opened an 800-square-meter space at Soho Fuxing Plaza near Xintiandi. One of the largest shops that they have around the country, this location carries the most complete portfolio of products from more than 20 labels that Scent Boutique represents – including Cire Trudon (France), Welton London (France), Scandinavisk (Denmark), True Grace (UK), and Voluspa (US). In addition to retail, the space also acts as a showroom for its B2B customers.
Once inside the showroom, elegantly packaged products lined up around the store arouse your eyes while a sweet and subtle floral aroma stimulates your sense of smell. Standouts include a shelf full of colorful Rosy Ring Botanical Candles featuring pieces of fruits, flowers and herbs inside translucent wax (from RMB538).
According to Scent Boutique, items with easily identifiable fruity and floral notes are more popular with first-time buyers and customers in second tier cities while more experienced users and those in cities like Beijing and Shanghai tend to go for more sophisticated and obscure flavors such as leather or wood.
Scent Boutique has recently expanded their offerings to include tea from a famous German brand, and personal fragrance is also something they hope to branch into over the next few years.
See listings for Scent Boutique.
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