Bread Etc Is Doing the Unthinkable to Croissants: Stuffing Them

By Betty Richardson, April 20, 2017

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There are some things in this world that are such good ideas that they are un-improvable. And for many people (and we suspect nearly all French people) croissants are one of them. 

Or are they? For news has reached us that French-run bakery Bread Etc. has seen fit to tinker with the patisserie that is at the very core of Gallic carbohydrate indulgence. 

See the below. They look like normal, innocent little croissants, no?

Cream-Filled-Croissants Bread Etc Shanghai

Mais non

Enter the ‘crèmessant’ – a regular croissant from the outside, but take a bite and discover an interior filled with cream in flavors dark chocolate: 

Cream-Filled-Croissants Bread Etc Shanghai

Pistachio:

Cream-Filled-Croissants Bread Etc Shanghai

And (our favorite) salted caramel:

Cream-Filled Croissants Bread Etc Shanghai

Luckily for purists, the integrity of the croissant, all shattering crispness outside and soft buttery center remains intact, only now cool cream (well, crème pâtissière) is invited to the party. They might even be in prime position to unseat donuts as our go-to indulgence. 

A word to the wise; they are best eaten as soon as purchased to preserve croissant crispiness, and they are RMB25 each. And you will probably need a stiff coffee to go with it/them. 

Cream-Filled Croissants Bread Etc Shanghai

But will French people be able to get behind these delightfully adulterated croissants? Only time can tell, but if they can’t, then we suspect further outrage will arise when they hear about Bread Etc.’s latest brainchild: croissant burgers… 


See a listing for Bread Etc. 

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