Being crystal clear about your brand identity, personality, and your brand voice is key to building a loyal customer base and content that people will actually want to read and share. When you're clear about your own brand identity you'll also become clear about who your customer is and what they want.
Identifying the proper social media channels to communicate your message is also crucial. If your brand is not leveraging the proper social media platforms then you're potentially losing your audience and losing business.
Rachel Gouk, (Content Creator, Food Writer, F&B Consultant, and Tastemaker) is a notable figure in the food and beverage industry in Shanghai, China. Rachel will share her self branding and content creation insights from having worked in the media industry over many years. This includes knowing how to interact with your audience and on which platforms, the type of content suited to each platform, and how to create shareable content.