China's 200 Million Singles are Shaping Businesses Models

By That's Shenzhen, April 21, 2021

0 0

China reportedly has 200 million people, or 14% of its population, who are single, Xinhua reports.

The hashtag #中国超2亿人单身# (Over 200 million people in China are single) took the top spot for trending topics on the Chinese internet today.

One of the top comments noted, “Being single is sometimes an awakening. Marriage for the sake of marriage is never what I want. Some are icing on the cake. No one can live freely.” 

A popular tech blogger on Weibo gave a fairly profound breakdown of the phenomenon in China. They posted, “There are many reasons why more and more Chinese people are single, but it can be summed up to these few [reasons].”

singles-life.jpgEnglish translation via That’s. Screengrab via Weibo

CCTV Finance reports that because single people have no family burdens, they have “less awareness of savings than non-single people.” Unsurprisingly, Nielsen data shows that 42% of singles consume for pleasure compared to 27% for non-single people.

Statistics show that in first-tier cities, 40% of young singles are living in a ‘moonlight’ stage of life as they spend more money on themselves. 

As the tier of the city lowers, monthly income decreases and the proportion of ‘moonlighters’ actually increase significantly.

A Xinhua article claims that single people are more willing to spend money to be ‘spiritually fulfilled.’ For example, a single Gen Z girl in Hangzhou went on a blind date for her cat and spent RMB10,000 to buy high-end pet supplies as a ‘dowry’ for her cat.

Businesses are taking note and changing their business models to accommodate this emerging market. Fitness, tourism, cosmetics and pets are key industries to watch in this space.

Single-person dining tables, isolated from others, are popping up more and more to attract customers. 

From a worldwide perspective, Europe actually has the highest percentage of one-person households (OPH), with figures as high as 20-40%. 

Lastly, let’s not forget that Alibaba’s Single’s Day last year raked in a whopping RMB372.3 million.

READ MORE: Marriage Rate Dropping in China, 200 Million Adults are Single

[Cover image via Unsplash]

more news

How Expats Navigate the Dating App World in China

Enter the world of dating apps used in China and hear the good, the bad and the ugly of dating app experiences.

I Was Forced to Go Speed Dating by My Parents

Recounted from a 20-something-year-old in Shenzhen.

Travel Gossip: Chinese Airlines Cancel 9,000 Flights to Thailand

Ten Chinese airlines have canceled flights to six major airports in Thailand.

These are the Happiest Cities in China 2023...

What's the happiest city in China?

Hong Kong-Zhuhai-Macao Bridge Soon Open for Tourism

Hong Kong-Zhuhai-Macau Bridge tourist trial operation is scheduled to open in mid-December 2023.

China Announces Visa-Free Travel for These 6 Countries...

Citizens from France, Germany, Italy, the Netherlands, Spain, and Malaysia now get up to 15 days.

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at ThatsSanya for events, guides, giveaways and much more!

7 Days in Sanya With

Weekly updates to your email inbox every Wednesday

Download previous issues

Never miss an issue of That's Sanya!

Visit the archives