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Moutai's Quirky Marketing: From Coffee to Hotel Rooms

Moutai is once again caught up with unconventional marketing.

by Billy Jiang, 18 September 2023

Luckin's Moutai-Flavored Latte Breaks the Chinese Internet

China's love affair with coffee culture has taken an amusing and unexpected twists.

by Billy Jiang, 07 September 2023

How China's Baijiu is Entering a New Era of Innovation

China's storied liquor faces what some have called a demographic crisis as young drinkers diversify their tastes.

by Joshua Cawthorpe, 19 May 2021

That's Magazine - May 2021 Issue Out Now!

The May issue of That's are out now, in both paper-and-ink form citywide and digital PDF form.

by That's, 30 April 2021

We Tried Baijiu Flavored Pocky and it's Surprisingly Good

We tried the new baijiu-flavored Pocky sticks and they are totally not bad.

by Joshua Cawthorpe, 17 September 2020

Derek Sandhaus on Being Drunk on Baijiu in China

We caught up with Sandhaus for a crash course in baijiu appreciation.

by Cristina Ng, 20 March 2020

We Tried Peach and Apple Baijiu and It Tastes like Candy

"Psst hey, hey you middle-aged adult, I have this candy-flavored hard liquor, wanna get into my creeper van?"

by Barnaby Lofton, 20 December 2019

WATCH: Everything You Need to Know About China's Drinking Culture

In Mamahuhu's latest video, we see the good, the bad and the ugly of Chinese drinking culture.

by That's, 08 July 2019

Recent Comments

could be good opportunity

henryzeng

October 14, 2022 at 23:47 pm

Good for ppl in GBA that we can go Macao with amazing price of hotel rooms and LOW traffic

henryzeng

October 14, 2022 at 23:46 pm

Great article! And I’m soooo proud to live in China where there’s no Malaria spreading. I’ve seen the severities and dangers of this disease when I traveled to Kenya. I hope Kenya can learn from the experiences of China and kill this annoying disease.

Frankthetank

July 2, 2021 at 13:21 pm

In Case You Missed It…

China's GDP Grows 5.3% in Q1

China's GDP Grows 5.3% in Q1

TUMI Expands Its Partnership with McLaren Launching New Capsule Collection

TUMI Expands Its Partnership with McLaren Launching New Capsule Collection

Italian Luxury Brand CASADEI Announces Grand Opening on Tmall Luxury Pavilion

Italian Luxury Brand CASADEI Announces Grand Opening on Tmall Luxury Pavilion

Meet the Urban Beekeeper Making a Buzz in Shanghai

Meet the Urban Beekeeper Making a Buzz in Shanghai

Guangzhou's 2nd Airport... is Not Exactly in Guangzhou

Guangzhou's 2nd Airport... is Not Exactly in Guangzhou

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