CASETiFY, a brand that blends art and everyday life, transforming electronic accessories into more than just functional products but mediums for expressing individuality, celebrated the grand opening of its first South China store, CASETiFY STUDiO, at Parc Central, Guangzhou on July 21. As the brand's flagship store in South China, CASETiFY STUDiO aims to offer exclusive offline experiences for regional consumers, expand its retail presence, and strengthen its commitment to the local market.
Remaining true to its core principles, CASETiFY focuses on delivering innovation, integrating sustainability into its products, supporting local artists, and encouraging expression within the creative community.
New Collaborations and Artistic Expressions
CASETiFY has always supported creative communities, collaborating with local and global art groups to release the "CASETiFY ARTiSTS" series. This initiative allows artists to participate in product design on CASETiFY's platform, exposing their work to consumers worldwide. In celebration of the grand opening of its Parc Central store, CASETiFY collaborated with artists and studios from the Guangdong-Hong Kong-Macao Greater Bay Area, curating a series of works that showcase the region's culture and creativity.
Among the collaborations, CASETiFY teamed up with local artist CROSSWAVE to launch the CROSSWAVE X CASETiFY artist collaboration series, exclusively available at Parc Central Guangzhou store. Inspired by local culture, CROSSWAVE often utilizes his whimsical imagination to vividly depict thoughts and emotions triggered by daily life. The special collaboration includes three phone cases and two MagSafe products.
Another featured collaboration is with Hong Kong handmade jewelry brand Jüü Jüü. The brand combines Eastern and Western cultural elements to create a dazzling and mysterious labyrinth, producing a range of colorful electronic accessories that embody the charm of urban romance, encouraging positive expression and embracing good vibes.
Exciting Dimensions: CASETiFY X Evangelion
In a first-time collaboration with the classic Japanese anime "Evangelion"(EVA), CASETiFY introduces a joint collection that combines the concept of "IMPACT" from the original series with CASETiFY's strong protection and drop-resistant capabilities. The collection cleverly incorporates iconic logos, character designs, and classic scenes from the anime into its shockproof accessories. The Parc Central Guangzhou store will feature an EVA special display area, where visitors can see the Evangelion unit holding CASETiFY phone cases in a fun and eye-catching combination. In celebration of this cross-dimensional event, the EVA Unit 01 will tour various Asian cities, starting from Kabukicho in Shinjuku, Japan, and arriving at Parc Central Guangzhou for an exhibition at the end of August, coinciding with the opening of CASETiFY's first South China store. Evangelion fans are welcome to participate, immerse themselves in the grand world of Evangelion, and take memorable photos.
Join the Re/CASETiFY Campaign: Rethinking Waste and Redefining Art
Committed to a circular economy model, CASETiFY launched the "Re/CASETiFY" campaign on Earth Day, setting up more offline recycling points globally and initiating the "Re/CASETiFY Art" project. This collaborative effort involves working with global art and creative communities to transform recycled phone cases into art pieces, inspiring a reevaluation of value and aesthetics.
As part of the "Re/CASETiFY" phone case recycling plan, visitors to the exhibition are invited to drop their old phone cases into the recycling boxes to receive an 85% discount on their next purchase (excluding joint collections and new products). This campaign encourages everyone to take action in reducing plastic waste and to work together with CASETiFY to reduce the burden on the planet.
Creativity Meets Technology: The Snap&Go Collection
Alongside its creative pursuits, CASETiFY remains committed to advancing technology innovation. Combining artistry with robust protection and user-friendly features is an integral part of the brand's DNA. Guests at the opening are encouraged to experience the Snap&Go collection in the "What's New" zone. With its slim design, the collection is pocket-friendly and offers various magnetic designs, such as cardholders, stands, and ring loops, to cater to different preferences and usage habits. The Snap&Go series supports wireless and MagSafe charging, providing convenience and peace of mind. Consumers can freely mix and match the rich printed designs and artist-created patterns to bring fun and creativity to their lives.
Personalized Products: SHOW YOUR COLORS
CASETiFY advocates for personalization, allowing customers to easily customize their preferred features, designs, and accessories from phone cases to electronic products on the website. With the upgrade of its custom service, CASETiFY encourages consumers to unleash their imaginations, creating unique and exclusive electronic accessories.
To celebrate the new store's opening, from July 21 to July 30, customers can enjoy discounts when purchasing phone cases and other electronic accessories (excluding joint collections). This includes an 85% discount on the first item, 25% off on the second item, and 30% off on three or more items.
Open since July 21, 2023
CASETiFY STUDiO, Parc Central Guangzhou, No. 218 Tianhe Road, Tianhe
[All images provided to That's by CASETiFY]
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