Outfits to nail that Bowie-esque look:
Silk coat RMB699
Some say Taobao is the greatest creation of the 21st century. That may be true for independent designers, who finally have a platform to sell their unique styles on a mass scale.
Deep Blue Suit RMB499
The Mixseven brand, founded in Guangzhou in 2012, focuses on colorful, zingy menswear with a vintage touch. Each month, it introduces freshly designed products via Taobao, acquiring more followers tuned into Weitao, the social arm of China’s largest e-commerce site.
Pink Embroidered Velvet Hoodie RMB299
The founder of Mixseven, Wei Xing, has been working as a designer for almost 10 years. Wei’s expert eye comes out when balancing contrasting colors in one outfit.
Burgundy Red Suit Set RMB699
“I adore David Bowie’s style,” Wei says, explaining that he also draws inspiration from disco music. “Some question the quality of products on Taobao, but it’s Taobao that provides the best platform for new brands by reducing costs,” Wei says.
Striped silk shirt RMB279
He has plenty to be thankful for, seeing sales to customers abroad and at home, including Chinese celebrities like Wang Yuan of TF Boys. Mixseven’s approach also coincides with projected trends for 2017, including 1970s-inspired sleeveless sweaters, ‘Saturday night fever’ metallic garb, seventies prints, embroidery and men’s shirts.
Shop for Mixseven garb via Tmall.
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