Rosewood Guangzhou has unveiled its seasonal summer campaign, 'Summer at Rosewood,' aligning with the global 2025 initiative launched by Rosewood Hotels & Resorts.
The campaign begins with the poetic short film LIGHT LIKE THIS: 5:57PM, directed by Sundance award-winning filmmaker Jack Bergert, featuring artist Olive Gray, sculptor Ana Corrigan, and musician Topaz Jones.
The film sets the tone for a season designed to reconnect guests with time, place, and self through a carefully curated selection of sensory experiences.
In Guangzhou, the campaign unfolds through three themed pillars—From Sunrise to Sunset, Summer Escapes, and Taste of Summer—each offering guests immersive ways to explore the city and themselves.
Under the From Sunrise to Sunset theme, Rosewood Guangzhou’s Asaya Active wellness center hosts morning yoga and aqua yoga sessions, inviting guests to start their day with mindfulness and physical renewal.
These wellness offerings align with Rosewood’s broader Asaya philosophy of purposeful living and personal growth, creating an urban oasis where balance, self-discipline, and restoration meet.
The Summer Escapes program caters to travelers seeking a brief but meaningful retreat within the city.
Guests can book the 'Summer Afternoon Retreat' room package via Rosewood Guangzhou’s WeChat Mall, which includes a two-person afternoon tea served at The Butterfly Room or Patina European Brasserie & Terrace, seasonal welcome fruits, and access to Asaya Active’s pool and gym facilities.
Taste of Summer turns the spotlight to seasonal ingredients and culinary creativity across Rosewood Guangzhou’s dining venues.
At Patina European Brasserie & Terrace, a limited-time summer menu emphasizes fresh, elegant flavors that reflect the calm beauty of the season.
On the 107th floor, Black Iron reinterprets contemporary cuisine with a summer-focused approach, highlighting the richness of seasonal produce.
Meanwhile, The Butterfly Room brings playful flair to the city’s heat with handcrafted ice creams and colorful ice cream sandwiches, designed to brighten summer afternoons with cool, refreshing indulgence.
Rosewood Guangzhou is located at the summit of the 530-meter-high CTF Finance Centre and features 251 guestrooms and 355 Rosewood Residences.
Dining options span from Cantonese cuisine at Lingnan House to contemporary Japanese cuisine at Black Iron, while social spaces like Too High and The Butterfly Room offer elevated views and exclusive experiences.
The property also houses Asaya Active across two floors, complete with three treatment suites, a fitness studio, and an indoor pool, and includes event facilities like The Mansion, private salons, and meeting venues.
For more information, visit rosewoodhotels.com/guangzhou or follow @Rosewood_Guangzhou on WeChat and other platforms.
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