Cathay Pacific’s 'Premium Inflight Experience' showcase has arrived in Guangzhou, offering travelers in the city a rare opportunity to step inside the airline’s new-generation cabins—led by its signature business class product, The Aria Suite.
Held from May 30 to June 2 at Taikoo Hui, the Guangzhou event is the final stop in a five-city Chinese mainland tour that also visited Shanghai, Beijing, Shenzhen, and Chengdu.
The showcase brings full-scale mock-ups of Cathay’s latest cabin designs to life in prominent retail venues, allowing the public to explore the brand’s updated Boeing 777-300ER interiors without leaving the ground.
First introduced in October 2024, the redesigned aircraft features a completely overhauled long-haul experience, including The Aria Suite business class, an enhanced premium economy cabin, and refreshed economy seating.
READ MORE: Business Class Reimagined: Cathay Pacific's Aria Suite
The new cabin concept has already earned international design accolades and reflects the airline’s continued focus on comfort, privacy, and innovation.
The 'Premium Inflight Experience' comprises four key interactive areas:
The Aria Suite Zone: A full-scale replica of Cathay’s new business class seat featuring a fully enclosed suite, lie-flat bed, 24-inch 4K screen, Bamford amenity kits, and Michelin-curated inflight dining.
Premium Economy Zone: Showcasing upgraded seat design, increased storage, 15.6-inch 4K screens with Bluetooth connectivity, and personalized dining from Hong Kong’s Michelin-starred Yat Tung Heen.
Sky Gallery & Photo Zone: An immersive art-inspired space replicating the airline’s new inflight gallery concept with shareable photo moments.
Cathay Lifestyle & Membership Zone: A dedicated area to explore Cathay’s lifestyle platform, including its travel and retail offerings, and rewards program across flights, hotels, dining, and more.
Attendees who complete the full journey across all experience zones can participate in a stamp collection activity to redeem exclusive Cathay merchandise.
Through this showcase, Cathay Pacific highlights its next chapter in premium travel—one that blends privacy, design, and service into a cohesive long-haul offering.
By bringing The Aria Suite and other signature inflight experiences to city centers, the airline allows future travelers to preview the comfort and elegance awaiting them on board.
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