Pop culture and branding experts on the appeal behind xiaoxianrou.
by Dominic Ngai, 15 November 2017
iPhone's 'Portrait' commercial features empty Shanghai streets.
by Zaruf Ezhan, 05 May 2017
Chinese brands are spending unprecedented amounts of money on advertising. But, are consumers buying it?
by Dominique Wong, 23 June 2017
Thousands of private profiles scraped from food delivery databases are being sold to shady marketers for pennies.
by Cassandra Gu, 27 April 2018
The condiment giant which supposedly never spends money on advertising is being sued for failure to pay advertisement fees.
by Barnaby Lofton, 01 July 2020
A must-attend event for China-based marketing professionals featuring speakers from some of the world's leading brands.
by That's Shanghai, 16 October 2018